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Dianne Fishel
President of Par Excellence Management Consulting, Inc., Adjunct Professor of Economics, Finance and Management

Dianne Fishel founded Par Excellence Management Consulting, Inc. in February 2007. She has over 35 years experience in strategic planning, geo-marketing, marketing research, business development, forecasting, site selection, spatial analysis, customer and prospect analytics, salesforce territory planning, data mining, churn analysis, business planning, competitor analysis and developing finance and accounting systems for Fortune 500 companies to small businesses.
Recent studies in the healthcare area include a segmentation analysis/business development sales strategy for one of the country's largest heathcare insurers, site selection analysis, network optimization and patient analytics for an expanding urgent care provider, site selection for an emergency room chain.  Numerous urgent care startups seeking location strategy advice and business planning have used our services.  PEMC has collected a current 2017 database with all 7000+ urgent care centers in the U.S. as well as all 500+ freestanding ER locations.
As a member of Colorado Assisted Living Association(CALA), studies have included primary market research, site selection and marketing for various members of CALA.  We have performed studies on the assisted living market in over 20 states to determine high growth potential areas.  PEMC has collected a database with all licensed beds for assisted living and memory care for all 50 states.
Other recent studies include working with an international pet distributor on improving salesforece effectiveness via territory redesign, developing a prospect list within Metro Atlanta using tax assessor data and GIS for an engineering firm, preparing a report for a large REIT on demographic and economic analysis on the global real estate shopping center market from 2014-2020, developing a price elasticity study for one of the top ten QSR restaurant chains, and preparing a competitive analysis on the Atlanta hotel market.   PEMC has helped numerous small business in developing salesforce measurement tools and reports, analyzing customer data, preparing customer segmentation analysis and sales forecasts, developing ecommerce websites, designing and implementing a CRM (Customer Relationship Management) programs and writing press releases, newsletters and social media copy.  She has also helped clients in process improvements in operational, financial, and marketing areas.
Prior to founding Par Excellence Management Consulting, she was a Director of Financial Plans, Reports and Analysis for UPS from 1982-2007, where she served in many capacities in Retail Services, Market Planning, Strategic Planning, Marketing Services, Customer Service, Operations and Human Resources.  While at UPS, she built a network and optimization model for the 3000+ stores in The UPS Store network, which identified store location for the next several thousand stores.  She was a leader in bringing GIS into strategic planning at UPS, incorporating spatial analysis into long term planning.  Dianne completed all coursework at the Ph.D. level in Urban and Regional Economics at Georgia State University.  She has a Master's degree in Business Economics from Georgia State Univeristy, a M.B.A. in Marketing from Hofstra University, and a B.S. in Management/Psychology from Binghamton University.

Dianne has been teaching as an adjunct professor of economics for over 15 years.  She currently teaches various online microeconomics, macroeconomics and finance classes at the University of Maryland University Classroom (UMUC).  She previously has taught Economics at Southern Polytechnic State UniversityLife UniversityDowling College,  University of Phoenix and Georgia State University.  She also taught Mircrosoft Access, Excel, Word, Powerpoint and Adobe Acrobat 9 at Morehouse School of Medicine for several years. 

You can contact Dianne directly at dfishel@parexcellencemc.com or call her at (404)474-7862.