President of Par Excellence Management Consulting,
Inc., Adjunct Professor of Economics, Finance and Management
Dianne Fishel founded Par Excellence
Management Consulting, Inc. in February 2007. She has over 35 years experience in strategic planning, geo-marketing, marketing
research, business development, forecasting, site selection, spatial analysis, customer and prospect analytics, salesforce
territory planning, data mining, churn analysis, business planning, competitor analysis and developing finance and accounting
systems for Fortune 500 companies to small businesses.
Recent studies in the healthcare area include
a segmentation analysis/business development sales strategy for one of the country's largest heathcare insurers, site selection
analysis, network optimization and patient analytics for an expanding urgent care provider, site selection for an emergency
room chain. Numerous urgent care startups seeking location strategy advice and business planning have used our services.
PEMC has collected a current 2017 database with all 7000+ urgent care centers in the U.S. as well as all 500+ freestanding
As a member of
Colorado Assisted Living Association(CALA), studies have included primary market research, site selection and marketing for
various members of CALA. We have performed studies on the assisted living market in over 20 states to determine high
growth potential areas. PEMC has collected a database with all licensed beds for assisted living and memory care for
all 50 states.
Other recent studies include working with an international pet distributor on improving salesforece effectiveness
via territory redesign, developing a prospect list within Metro Atlanta using tax assessor data and GIS for an engineering
firm, preparing a report for a large REIT on demographic and economic analysis on the global real estate shopping
center market from 2014-2020, developing a price elasticity study for one of the top ten QSR restaurant chains, and preparing
a competitive analysis on the Atlanta hotel market. PEMC has helped numerous small business in developing salesforce
measurement tools and reports, analyzing customer data, preparing customer segmentation analysis and sales forecasts, developing
ecommerce websites, designing and implementing a CRM (Customer Relationship Management) programs and writing press releases,
newsletters and social media copy. She has also helped clients in process improvements in operational,
financial, and marketing areas.
Prior to founding Par Excellence Management Consulting, she was a Director of Financial Plans, Reports and Analysis
for UPS from 1982-2007, where she served in many capacities in Retail Services, Market Planning, Strategic Planning,
Marketing Services, Customer Service, Operations and Human Resources. While at UPS, she built a network and optimization
model for the 3000+ stores in The UPS Store network, which identified store location for the next several thousand
stores. She was a leader in bringing GIS into strategic planning at UPS, incorporating spatial analysis into long
term planning. Dianne completed all coursework at the Ph.D. level in Urban and Regional Economics
at Georgia State University. She has a Master's degree in Business Economics from Georgia State Univeristy, a M.B.A.
in Marketing from Hofstra University, and a B.S. in Management/Psychology from Binghamton University.